Who We Are
We are Project F, a Mumbai-based media consultancy with a specialized focus on corporate and public communication. Anchored in the dynamic landscape of Assam and Northeast India, we empower clients with strategic solutions that tap into the region’s rapid development and vast potential.
Guided by our philosophy
"The Future Starts with F"
We take a forward-looking approach, harnessing next-generation tools to deliver measurable impact. With decades of experience managing communications for leading Indian corporations and global multinationals, we bring world-class expertise to a region on the rise.
What We Do
At Project F, the “F” stands for forward-thinking—our core philosophy that drives everything we do. We combine Indian insights with global best practices to shape powerful communication strategies across Northeast India.
We offer a full spectrum of services designed to build brand equity, influence public perception, and drive meaningful engagement:
Business Communications
Elevating brand visibility and shaping narratives through strategic engagement with mainstream and digital media.
Mainstream Media Execution
Planning and managing press conferences, media interactions, and events that generate impactful coverage.
Social Media
Execution
Crafting targeted digital campaigns to amplify messaging, build community, and spark conversations.
Political
Advocacy
Developing persuasive narratives and enabling strategic media engagement to support political and policy objectives.
Strategic PR
Enhancing brand credibility and stakeholder trust through customized media and outreach strategies.
Government & Bureaucratic Networking
Building institutional linkages and enabling dialogue with policymakers across Northeast India.
Content Creation & Dissemination
Producing compelling content—from expert writing and design to high-quality video—distributed across multiple platforms.
Media & PR Event Management
Organizing corporate events, product launches, and knowledge seminars with seamless execution and strategic messaging.
Where We Operate
While our headquarters are in Mumbai, our strategic focus lies in Northeast India—the country’s “sunrise” region. This area is undergoing a transformative phase driven by the Central Government’s Act East Policy, infrastructure investments, and growing entrepreneurial momentum.
Key Geographies
We work closely with stakeholders to align communication strategies with the region’s development narrative. Our operations span
Arunachal Pradesh
Assam
Maharashtra
Manipur
Meghalaya
Mizoram
Nagaland
Tripura
Sikkim
By blending creativity, strategy, and local insight, Project F helps businesses and institutions navigate and lead in this evolving landscape.
Work that Speaks
Our leadership team experience bridges the professional rigor of Mumbai’s corporate world with the emerging opportunities of the Northeast. Our portfolio includes work across leading corporates, political entities, and industry associations.
Corporate & Industry Experience
- Asian Paints Limited
- Glenmark Pharmaceuticals Limited
- The Indian National Shipowners’ Association (INSA)
- The Indian Paint Association
- The Multi Commodity Exchange of India Limited (MCX)
Political & Government Engagement
- Bharatiya Janata Party (BJP – Assam)
- National People's Party (NPP – Meghalaya)
- A leading Indian stock exchange (all 8 NE states)
- NECTAR (Department of Science & Technology, Government of India)
Other Media Communications Announcements
- Groundbreaking Ceremonies & Production Facility Announcements
- Infrastructure Development Milestones
- Public Awareness Campaigns
- Launch of Business Operations
- Product Launch Events
We bring hands-on experience in executing and managing such
impactful initiatives across Northeast India, contributing
meaningfully to the region’s evolving narrative of growth and
development.
Our work contributes to the narrative of progress shaping Northeast India today.
Who Leads Us
With decades of experience working for some of India’s reputed corporate entities, the Leadership Team of Project F combines best-in-class expertise rooted in Mumbai’s professional ecosystem with deep local insights from the Northeast. This unique blend enables them to deliver strategic solutions that are both globally benchmarked and regionally relevant.
Arun Nair
Advisory Board Member
Arun Nair is a distinguished leadership professional with over two decades of expertise in Strategic Stakeholder Communications. With extensive experience at Asian Paints Limited — one of India’s leading blue-chip companies — Arun played a pivotal role in establishing and managing the company’s Corporate Communications and Investor Relations division. His strategic foresight was instrumental in developing robust engagement frameworks that ensured seamless communication with media, investors, and employees.
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As an Advisory Board Member at Project F Enterprise Pvt. Ltd., Arun leverages his rich experience to provide strategic insights across multiple domains, including business development, client management, and execution strategies. His guidance plays a crucial role in shaping Project F’s growth roadmap, reinforcing its position as a leading media consultancy across Northeast India and beyond. Arun holds a Master’s Degree in Human Resources Development (HRD) and a Post Graduate Diploma in Business Management from the University of Mumbai.
Rajdeep Barooah
Managing Director
Rajdeep Barooah is a seasoned leadership professional with over two decades of experience in Corporate and Marketing Communications, Online Reputation Management, Political Advocacy, and Strategic Business Consultancy. He has held key leadership roles at renowned organizations including Asian Paints, Glenmark Pharmaceuticals, and Ruchi Soya Industries (now Patanjali Foods). Transitioning from a General Manager role to entrepreneurship, Rajdeep brings a wealth of strategic insight to his current role as Managing Director of Project F Enterprise Private Limited.
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He leads client strategy and ensures seamless execution across the company’s diverse mandates. Rajdeep holds a Master’s degree in Marketing Management from the University of Mumbai, a Postgraduate Diploma in Business Communications & Public Relations from the Xavier Institute of Communications and has completed a Management Development Programme at IIM Ahmedabad. As a visiting lecturer, he continues to share his knowledge and experience with students and aspiring professionals.
Swati Chandak Barooah
Chief People’s Officer
Swati Chandak Barooah brings extensive expertise in Therapeutic Counselling and human psychology, making her an invaluable asset as Chief People’s Officer at Project F Enterprise Private Limited. With a deep understanding of people dynamics, Swati plays a key role in strengthening the company’s HR and Client Relationship Management. Her ability to foster engagement, support talent acquisition, and build meaningful client partnerships has significantly contributed to Project F’s positive work culture.
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In addition to her counselling background, Swati is an accomplished Event Champion with experience in organizing and anchoring high-profile corporate and celebratory events. Her event management expertise adds a strategic edge to Project F’s ability to execute impactful media and corporate events. Swati holds a Post Graduate Diploma in Therapeutic Counselling from the University of Mumbai and has pursued multiple certifications in psychology from reputed institutions, further enhancing her ability to connect with people and drive positive outcomes.
Anubhuti Dutta
Executive Director
Anubhuti Dutta brings over 15 years of expertise in Content, Media, and Public Relations, specializing in Events and On-Ground Activations. His proven track record includes managing high-profile government and corporate media events involving senior officials, business leaders, and celebrities across India. As Executive Director at Project F Enterprise Private Limited, Anubhuti drives Media Execution, Client Relations, and Business Development.
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His strategic approach and deep understanding of the Northeast region are key assets in expanding Project F’s presence across the eight ‘sunrise states.’ Anubhuti holds a Bachelor’s degree in English (Honours) from Pune University and a Postgraduate Certification in Affiliate Marketing. His insights, experience, and dedication to excellence continue to play a vital role in ensuring Project F’s success in delivering impactful communication solutions.
What’s Next? Let’s Connect
We’d love to hear from you! Whether it’s for partnerships, collaborations, or general inquiries—reach out and let’s shape the future together.